Whether it’s online or offline we’ve got the right ideas to get in front of your customers
Understanding your audience is paramount to getting the right message across to your customers and deciding on the right channels to do so. Once we have a grip on who we are talking to we can successfully target a campaign to the right people.
Being brand champions, we ensure that every communication reaches your audience with the right look and feel and pushes your brand identity at every opportunity.
MARKETING YOUR BUSINESS
We follow a process to make sure that you are getting the right marketing for your business. It’s important to get a strategy in place for any sort of marketing so that you can identify what’s working and what’s not. By testing and measuring campaigns we can start to see trends and build on taking the business to the next level through confident results rather than making educated guesses on the statistics. Use the steps below to help you get a clearer idea of the who, where, what and why of your business.
DO YOUR RESEARCH
Guide your business decisions by doing in-depth market research. Answer the following questions about your business:
Who is your audience?
Where do you sit in the current market?
What are your competitors are doing?
Do you know your products and/or services inside out?
What marketing have you done and was it successful?
What media channels are open to you?
Answering these questions will give you a good insight in to who you are talking to and why. Go more in depth and create a profile of who your customer is. There may be more than one ‘personality’ that you are talking to, if so, you need to be targeting your messages appropriately. We can work with you to really get to know your customers by asking the right questions and doing the research for you to build up a strong foundation for your marketing campaigns.
IS YOUR BRAND TALKING TO THE RIGHT PEOPLE?
Beyond just a memorable logo, good branding increases the value of a company – a brand represents the sum of people’s perception of your customer service, reputation, advertising, and logo. Does your brand engage with your audience?
Understanding your brand provides direction to make acquiring new customers easier and consistency is absolutely key here so that you are reinforcing your identity across all marketing and talking to your audience appropriately. This includes creating relevant content from copywriting to imagery it all needs to be in the correct tone of voice and style to project your brand identity.
Think about your brand, if you’ve already got a brand, see how your existing logo measures up – does it say the right thing about you? If you’re a start-up think about what you want your brand to say about you.
Let us look at your logo and your brand and make sure it’s doing the right job and has longevity and flexibility to adapt and grow with your business.
HAVE YOU GOT THE RIGHT TEAM IN PLACE?
Having the right people in place is paramount. Don’t try and be a Jack-of-all-trades – you wouldn’t want an electrician doing your plumbing so apply that thought process to your business. Research and find people you like, trust and can work alongside. When you’ve got a team in place, let them do their job – there’s nothing worse than someone employing an expert and then telling them how they think they should do their job! Networking is a great way to find trusted individuals that can be recommended by other business owners. We have built our entire business around getting the right team in place and networking to continually find new people to compliment our existing experts. Networking has also brought us a large proportion of business through word of mouth and recommendation which we are really proud of.
PUT A STRATEGY IN PLACE
Plan your promotions for the year to give yourself a clear outline and make sure you can track the results of each campaign.
Give yourself a marketing budget for each stage or month and include a contingency so you can adapt depending on trends and results. You will need to think of the value of your campaign so that you get a return on your investment (ROI) and you are clear of your cost per acquisition (CPA) so that you know your budgets are realistic.
Think about the different approaches to your campaign and the vehicles you are going to use in order to deliver it from a leaflet door drop to social media – what will achieve the best results and make sure the customer has a clear call to action (CTA) so they can contact you in the way you want them to.
Often when putting a strategy in place for the first time you have to make educated guesses and take current market statistics in to consideration to base your expected results on and put a plan in place. We have the knowledge of where to go and watch the trends in different markets and medias in order to come up with the best plan of action and then test and measure it so that we are continually following the right route for your business based on stats and analytics specific to your business performance.
SEE WHAT WE CAN DO
With over 15 years experience we’ve got the skills to visually communicate with your audience
Leave it to us to shout about your business through social networks and digital marketing
Trust us to design and build the right website for your business