Potters Cookshop in Hockley, Essex, opened it’s doors in September 2012, later expanding in May 2013 to accommodate more brands and a wider range of products. They have an open plan kitchen on the shop floor allowing for regular demonstrations of new and innovative products and seasonal bakes. They pride themselves on friendly, knowledgeable staff who are happy to help and also have an online shop stocked with all the same fantastic ranges at the same competitive prices.
RETAIL MARKETING ACROSS THE BOARD
We produce all of Potters marketing and advertising material which includes tickets to their demonstrations, adverts and leaflets for upcoming events and offers, a mini catalogue with recipes, dates for the diary and savings throughout the store and advertising for local publications.
We have also been involved in the exterior design of the shop front to ensure consistency runs across the store combining Potters of Hockley, sister brand located nextdoor and Potters Cookshop together as a dual brand.
ECOMMERCE WITH CLICK & COLLECT CONVENIENCE
I am Emily Design & Marketing designed their website, which was then built on a 3rd party content management system. There was a lot of bespoke functionality built in to the site including a click and collect service which gives their customers a choice of how they shop.