Rolfing Structural Integration is a method of deep tissue manipulation and movement education. It aims to balance the body so that it can deal more efficiently with the downward force of gravity. With just 34 Rolfers across the UK it’s not a well-known practice, but has actually been around for many years named after American biochemist Dr Ida Rolf who developed the method in the 1950’s.
RE-BALANCING THE ROLFING UK LOGO
I am Emily Design & Marketing were approached to refresh the brand for Rolfing UK. We set about creating a logo and brand that would encompass all of the 34 Rolfers throughout the UK, as well as provide a straightforward description of what Rolfing is, for people who aren’t familiar with it by way of a strap-line.
AN OFFICIAL SITE FOR UK ROLFERS
In addition to the branding, we were tasked with creating a clean and informative website so that Rolfers across the UK can be found and contacted and people can easily find out more about the practice.
Working closely with Rolfers in the UK as well as taking inspiration from other Rolfers around the world and alongside a London PR agency we put together the content for the site which was quite extensive. We wanted to keep it very clear and concise but also allow people to understand the process and techiques Rolfing offers. We also worked hard to provide a system of searching for a Rolfer by location from the database and create profiles for each Rolfer.