Today, I want to tackle a pressing issue that's central to a startups business's success: graphic design for startups. It's time to explore why setting aside a budget for a dedicated graphic designer is not just a smart move but a game-changer.
The UK startup landscape
Let's start with a glimpse of the UK startup scene. According to data from the Centre for Entrepreneurs, the UK saw a record 681,704 new businesses in 2020. This number reflects the thriving entrepreneurial spirit in the country, but it also highlights the fierce competition startups face.
First impression impact
In the UK, just like anywhere else, first impressions matter immensely. In fact, studies show that 48% of consumers believe that a company's website design directly influences their credibility. This statistic alone should emphasise the importance of polished, professional design.
Consistency and recognition
Brand recognition is another key factor for startups. A report by the Design Council found that design-savvy businesses in the UK are 200% more likely to increase their brand's market share. A dedicated graphic designer ensures that your branding remains consistent across all touchpoints, building recognition and trust.
The cost of DIY
Attempting to handle design tasks internally may seem like a cost-saving measure, but it often leads to a different outcome. A study by LogoDesignGuru revealed that 38% of consumers would stop engaging with a website if its content or layout was unattractive. This highlights the risk of amateurish design in losing potential customers.
Time is a precious resource
For UK startup founders, time is a precious commodity. Graphic design can be time-consuming and, frankly, distracting. By outsourcing design to a professional, you free up your time to focus on core business activities, like strategy, customer acquisition, and product development.
Budgeting for success
Setting aside a budget for a graphic designer is not an expense; it's an investment. In the UK, startups that prioritise design spend are more likely to thrive. UK businesses that invest in design see an average return on investment (ROI) of £4.41 for every £1 spent, according to Design Council statistics.
The numbers don't lie
So, if you’re thinking of starting up a business or these numbers resonate with you, remember this one golden rule - graphic design isn't an optional luxury; it's a strategic necessity.
From building credibility and brand recognition to saving time and securing a solid ROI, the case for budgeting for a dedicated graphic designer is compelling.
The bottom line
Design is the linchpin to success, and I've got some fantastic news for you. At I am Emily Design & Marketing, we specialise in transforming startup dreams into visual realities that captivate, connect, and conquer the market.
Setting a budget for a dedicated graphic designer isn't just a smart move; it's your secret weapon. And when you partner with us, you're not just hiring any designer – you're enlisting a team of experts dedicated to propelling your business to new heights.
From crafting impeccable first impressions to ensuring unwavering brand consistency, we've got your back. Plus, with our design-savvy approach, you'll not only save valuable time but also unlock a whopping ROI for every £1 invested, just like the most successful UK businesses.
Don't miss out on this opportunity to elevate your startup's game. Ready to embark on a design journey that leads straight to success? Share your thoughts in the comments below or reach out to us at I am Emily Design & Marketing to start the conversation. Your startup's success story begins with us!
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