Robert Tearle, the brains behind Intelligent Executive, has created a portal to help semi-professionals, professionals, managers, senior managers and CXO level executives fulfil their career potential. Through his white papers and articles he provides a 360 degree, joined up perspective to develop your career interests.
USING AN INTELLIGENT COLOUR PALETTE
Intelligent Executive is just one part of the businesses that Robert has founded. The Intelligent Executive logo was developed so that it could be flexible and the graphic used in a variety of colour palettes for the other ‘arms’ of the business. The graphic colours are always kept as gender neutral as possible as the white papers are talking to such a wide audience of both sexes. The colours run through all the communications we design so that there is recognition and continuity.
SIMPLE, STRIKING AND INFORMATIVE
The core of the Intelligent Executive business is the white papers that are available to professionals to help them exploit and develop their career opportunity.
We’ve combined the brand colours with silhouette graphics so as to keep the identities as neutral as possible, making the focus on the content and using the graphics to anchor key points. The simplicity of the graphics has enabled us to create bespoke illustrations for particular areas within the white papers and uplifts the document so the reader is given some visual stimulation.