What is Rolfing I hear you ask? Rolfing Structural Integration is a method of deep tissue manipulation and movement education. It aims to balance the body so that it can deal more efficiently with the downward force of gravity.

With just 34 Rolfers across the UK it’s not a well-known practice, but has actually been around for many years named after American biochemist Dr Ida Rolf who developed the method in the 1950’s. During her life she studied osteopathy, chiropractic medicine, yoga and the Alexander Technique. However, her main breakthrough was discovering that she could achieve changes to a patient’s posture and structure by manipulating the body’s myofascial system. The main goal of this was to organise a person’s body structure in relation to gravity. The method was originally called Postural Release, and then Structural Integration. In 1971 she founded the Guild for Structural Integration, which became the Rolf Institute of Structural Integration. Eventually, the name “Rolfing®” stuck as a trade name.

I am Emily Design & Marketing were approached by Rolfing UK to design the website and refresh the brand so that Rolfers across the UK can be found and contacted and people can easily find out more about the practice. Working with London based PR company, Pilot PR, we will be promoting Rolfing to a wider audience and using social media to engage with more people.

Launched today which just so happens to coincide with #WellnessWednesday trending on twitter, sees an exciting new journey for the Rolfing UK network. Take a look at the new website.